At SEO Dojo we have one simple aim: To help you understand SEO (Search Engine Optimisation) and then provide you with the tools to monitor and track both your SEP (Search Engine Positioning) and SERPs (Search Engine Results Pages).
Basically: Where you appear in the search results.
What Is SEO?
At it's simplest Search Engine Optimisation (SEO) is all about optimising your website so that it ranks highly in search. You can of-course extend this to Social Media Optimisation (SMO) and even Social Media Marketing (SMM) but here we'll focus mainly on on-site (on your website) organic SEO.
Why Do I need To Do SEO?
Let's take an example, you sell shoes. Leather shoes to be precise, mens leather shoes to be even more precise and you're based in Cambridge.
Now, how do people search for you on the Internet? "Leather shoes in Camnridge" perhaps or just "shoes in Cambridge" or maybe some other variation.
What SEO does firstly is tell you WHAT people are looking for, this is called keyword research. You can then take this information and customise (optimise) the content so when people are searching they are more likely to find you.
In essence that's what SEO is. There's more, much more and that's what we aim to help you with through our training.
Here we provide you with access to material to help you not only optimise your website but understand why. You'll learn the process of SEO from the ground up and if you already know some SEO you can jump in anywhere you like and start building your SEO knowledge there.
Implementing your SEO is actually quite easy once you know how. We've been doing this for over 20 years now so many things come as second nature. However, you have to know how your SEO is doing and what requires improvement and that's where monitoring comes in.
We'll show you how to monitor and evaluate your SEO efforts quickly and easily so that you can effectively manage and monitor your own SEO for your online business.
SERPs tracking or (Search Engine Results Pages) tracking is taking things to a new level. Through our training components we'll show you how to identify the most popular phrases for your business, sector and audience. Through the SEO monitoring you'll be able to see how effective these tactics are for the people that visit you through social and organic search.
What SERPs tracking does is show you how well your chosen keywords and topics are doing in the search results. For example, if you sold leather shoes on Florida then we could easily identify who is top of search for that search term, who is second and so on.
Armed with this information you can quickly and easily track not just how effective your website is in search but also your competitors.