Keyword density doesn't refer to how dense or stupid your keywords are, it's more a calculation of how often your keywords appear in your content.
What's also important is "where" these keywords appear. For example, do you have them in your Domain Name? Do they appear in the meta title, keywords and description? Are they the ONLY H1 tag on the page?
This is all before we get to the content.
But herein lies the rub: Balance. You can't simply studd these keywords into your content as often as possible. You have to draw a balance.
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