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Are Keywords Relevant ?

As far back as November 2009 Google have stated that “Google does not use the keywords meta tag in web ranking”. However, that does not mean that keywords are dead.

We tend to use the term but more in line with “topics” or “themes” that the page is about. It helps with construct creation and maintaining the general theme of the content for that particular page.

So, with that in mind please bear in mind that wherever you see the term keywords we'd suggest that you think more in terms of “content” or “topic”.

We use keywords to separate pages from each other that may well be quite similar in content but varied on perspective.

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