On Site SEO

The Title tag is what appears at the top of the browser when you look at a webpage. Title tags define the title of a document or page on your site, and often appear in both the SERP and as snippets for social sharing. Title tags are displayed on search…
Now we're getting a bit more technical but let's see if we can explain this in a way that's easy to digest... TF-IDF is a numerical statistic that is intended to reflect how important a word or phrase is to a document in a collection or corpus. In other words,…
Keyword density doesn't refer to how dense or stupid your keywords are, it's more a calculation of how often your keywords appear in your content. What's also important is "where" these keywords appear. For example, do you have them in your Domain Name? Do they appear in the meta title,…
As far back as November 2009 Google have stated that “Google does not use the keywords meta tag in web ranking”. However, that does not mean that keywords are dead. We tend to use the term but more in line with “topics” or “themes” that the page is about. It…


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