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Exact Match Domains (EMDs)

EMDs or Exact Match Domains can be (if used correctly) highly succesful. However, gone are the days when you could simply think up a domain name and register it.

The chances are these days that the domain you want is already in use.

Let's say for example you're selling black leather shoes. You might find that BlackLeatherShoes.com, .net or even .co.uk is available to register.

You register the domain and throw up some content. But, and here's the crucial point... All you do is put a landing page, a single page, to attract an audience and perhaps get them to sign up to an offer.

This is a common practice in the marketing industry and they do not relay on organic ranking as they know Google is unlikely to rank the website so they will use paid methods of marketing such as AdWords or another medium such as social advertising.

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